Overview
The 2017 Bangladesh launch of Coke Zero and Sprite Zero. The agency brought me in to front the online content.
Objectives
Make the launch about sharing happiness in real life, not another sponsored post.
Role
Pitched the activation in the first meeting and partnered with Burger King, then new to Dhaka. Wrote the script, designed the content, filmed with my team, handled post-production and fronted the campaign.
Outcome
The film was published on Coca-Cola’s official YouTube channel.
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