Overview
Banglalink’s Toffee streamed the FIFA World Cup Qatar 2022 in Bangladesh.
Objectives
Build hype for Toffee’s World Cup stream and keep fans engaged all tournament.
Role
As Toffee’s Content Manager, I led the UGC side: the creator journey, the go-to-market plan, and Toffee Tiki Taka Talk, which ran through the tournament.
Outcome
25M+ viewers by the Round of 16.
Platform result · VEON